I recently picked one of these units up and am really enjoying it so far, I have a fair amount of ambient light in my room as its not a dedicated room. The light output has been great on the epson 5040, the image doesnt wash out the way my JVC used to so the loss in contrast is worth it for me to better suit my room. I was wondering what kind of settings people are using for SDR and HDR. I have been reading up a little on it and like anything in this industry once you start investigating the rabbit hole just gets deeper. So if anyone is interested in discussing this would be the place