I've seen the latest gen JVCs. The OP was talking about cheaper used models though so I assumed they weren't an option.Either way, doubling the brightness doesn't exactly make the new JVCs bright. It just brings them more inline with their competition. I still wouldn't choose one for a living room. That doubly applies when there isn't enough in the budget for a decent ALR screen. Your average sub 2000 (usable) lumens HT projector is not bright enough to do a great job as a tv replacement in a room with the lights on IMO. It will limit screen size and reduce the usable viewing cone of an ALR screen.I'm not criticizing JVC specifically. I'm mostly a fan and credit them with driving some innovation in this market. There's just a right tool for the job thing. A great home theater projector can easily become a sub-par living room device. I spent a lot of time testing projectors when I was in the ALR screen business. To get semi decent results with the lights on requires the darkest screen material possible and a projector with enough brightness to make that tolerable. You're not going to see any of those famous JVC blacks without darkness. Just the color of the screen material. So, as I said, you need to know how a projector will be used, details about the room and lighting etc before being able to make a recommendation. It's not just lighting either. Using it for gaming changes things. As does the position of windows and available space etc.