Samsung firmware update puts ads on TV menu bar

[HomeTheaterGuy]

Samsung is readying the European expansion of an initiative it started in the United States last June: adding interactive advertisements to the menu bars of its high-end smart TVs. The impact isn't going to be limited just to customers buying new Samsung televisions, either, as the company reportedly plans to use software updates to retroactively bring the ads to older models that people already have in their homes.

http://bit.ly/2g4hIQi

[NBPk402]

I haven't noticed any ads on our set so far... Could it be because I am only watching HD OTA for broadcast?

[richlife69]

Yeah, this is kind of a Samsung deterrent -- but probably the others will follow suit.  So the OP says ads on the Menu bar.  Not having a Samsung to check, is this intrusive or a minor nit?  Would you be able to simply ignore it?

Basically, I ignore and try to short circuit all personalized ads, but some of them are a pain and some still require that I actively dismiss them.